Anua

Anua is a minimalist South Korean skincare brand built on the philosophy of "relaxing stressed skin." It focuses on clean, high-potency formulas that strip away unnecessary additives to restore balance to sensitive or irritated complexions.

The Essentials

• Signature Ingredient: Heartleaf (Houttuynia Cordata), used for its intense anti-inflammatory and soothing properties.

• Star Product: The Heartleaf 77% Soothing Toner, which became a global bestseller for its ability to calm redness and refine skin texture.

• Skin Focus: Primarily targeted at sensitive, acne-prone, or "stressed" skin, aiming for a clear, "glass skin" finish.

• Ethics: Known for being vegan and cruelty-free, with a focus on sustainable and gentle formulations.

Anua